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Image: Zita Smith, LinkedIn

“It doesn’t matter if my LinkedIn profile is a bit out of date because I’m not looking for a new role at the moment, right?”

At NAWO’s recent NSW Quick Bite hosted by PACT Group and Michael Page Australia, Zita Smith of LinkedIn shared the perils of neglecting your online branding and invaluable tools for updating your profile and boosting your social media presence, network circles and personal brand. Thanks to Diane Utatao, NAWO NSW State Committee Chair and Principal, D&I Consulting Services, for providing the overview and key learnings…

On Wednesday evening,  Michael Page & PACT Group successfully co-hosted a wonderful NAWO Quick Bite event, with guests enjoying incredible views of the Sydney Harbour Bridge, Circular Quay and the Opera House from the 42nd floor.

The room was quickly buzzing with networking activity, with attendees prompt to arrive and our hosts Michael Page making us feel very welcome. The event began with introductions by Georgina O’Brien – Michael Page, and Maria Steele – HR Manager, PACT, with a special note of thanks to NAWO founding member Lis Mannis, Executive General Manager, PACT for facilitating this event through her team.

Our keynote speaker, Zita Smith, Customer Success Manager from LinkedIn, shared her insights, knowledge and many useful facts about LinkedIn, with a practical guide on how to get started and get the most out of LinkedIn for personal branding and networking regardless of how advanced you think you are.

Key highlights:

Starting with some statistics:

  • LinkedIn has 546M members
  • More than 2 new members per second
  • 107M monthly unique visitors

Followed by practical suggestions:

  • Priority 1: Ensure your photo is up-to-date (within the last 2 years) and smile!
  • Develop your ‘compelling summary’ where you focus on your career, your accomplishments and your aspirations!
  • List your skills and endorsements with at least 5 skills – both soft skills and technical skills.
  • Pursue recommendations for your profile to highlight your skills, contributions and achievements.
  • Note any volunteer experiences and causes – these are important for highlighting what you are passionate about.
  • Be aware of your privacy – Zita highlighted the many privacy settings that are available for you.

We learnt about growing and engaging your network through sharing links, articles, quotes and images. And the less known “Publishing on LinkedIn”, which is readily available with guides to writing a great headline. Recommendations for publishing articles included 300 to 500 words as optimal, with the largest reading audience from Thursday through to Sunday.

Zita concluded the session generously answering the many questions from the lively audience. And I shared a few tips on face to face networking prior to everyone partaking in refreshments and delicious hospitality while doing more networking!

Again, our compliments and thanks to our hosts Michael Page and the PACT group for their time and effort in planning and delivering this inspiring event.

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