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National Icon and Billion-dollar Business – what’s the secret ingredient?

On Thursday 28th March, Bega hosted their second Quick Bite event in their very bright and colourful canteen in Port Melbourne, Victoria.  The event headline National Icon and Billion-dollar Business – what’s the secret ingredient? enticed over 70 external guests to join together to discuss the topic of Commercial Acumen.

For some participants the day started with a site tour of the Peanut Butter and Vegemite lines for a greater understanding of our operations and processes. The Quick Bite then kicked off with Bega’s CEO, Paul van Heerwaarden, who spoke about the Bega growth story and how the business develops and applies commercial acumen.  Antonietta Timms, Executive General Manager Operational Excellence, presented the importance of commercial acumen and how she applied it during the acquisition of the Bega Foods Business Unit, and the challenges of preparing a business for sale.
Guests were then taken through the Bega Aspire Agility framework by Sarah Asher, and presented with a hypothetical case study in relation to bringing a product to market.  The event ended with afternoon tea and the opportunity for members to network.

It was a very relaxed and intimate setting in the historic Vegemite Way canteen with a terrific turnout with some new members attending their first event.