Marketing Manager, PepsiCo ANZ
Classically trained FMCG Marketer with over 20 years experience in the Food Industry, working across the UK, Australia, New Zealand and ASEAN. Working for a number of blue chip companies such as Kraft Foods, Kellogg's, Pepsico and Griffin’s.
Driven by a Consumer Centric approach I have a proven track record in :
- Building Portfolio & Brand Strategy to maximise profit over investment
- Identifying and Launching Category Incremental Innovations that command a higher $/kg
- Developing highly effective Communications Plans across digital and traditional media
- Working in high change and fast paced environments across a number of business models including Private Equity, Globally HO with local strategy and family owned businesses.